7/6/2023 0 Comments Expo west 2017 registration![]() San Diego-based cold-pressed juicery Solti had a ginger probiotic soda as well, but it will only be available on draft for on-premise service. As a complement to its more savory Gut Shot drinks, Farmhouse Culture introduced a three-SKU line of fizzy, stevia-sweetened probiotic drinks called Gut Punch. Lifeway, best known for its yogurts and kefirs, debuted its first non-dairy beverage, a line of fruit-flavored, organic probiotic sodas called Lifeway Elixir. ![]() Along with new probiotic drinkable soups, organic beverage brand Pressery showcased a complete sparkling prebiotic drink line that will replace its still variety. Sparkling probiotic drinks were particularly plentiful at the show. 10th Avenue Tea presented an innovative new powdered tea line, selling 45 servings in portable bottles with salt shaker-style caps.Īlready one of the dominant trends in beverage going into Expo West 2017, probiotics were virtually everywhere at this year’s event, with brands showcasing them as both as a focus of new products and as an added ingredient to existing drinks. The company also announced a new set of three morning, afternoon, and bedtime teas meant to be consumed separately throughout the day. Meanwhile, Teapigs announced it is discontinuing its RTD matcha line with a possible relaunch set for next year. The adaptogenic herb ashwagandha appeared in several tea products on the show floor, including new products from Sherpa Power and Inko’s Blue Buddha line. Secret Squirrel, Caveman, Beach Coffee, and Fogdog all exhibited teas made using cold brew techniques.įunctional ingredients were also on display among tea exhibitors. Some cold brew coffee companies are extending into tea. The launch accompanied a new social media campaign for Matcha Love that has helped the company focus on marketing to women. Ito En debuted its introductory two cold brew tea products for each of its Matcha Love and Teas’ Tea lines at the show. Spurred by the consumer embrace of cold brew coffee, some tea companies have begun to innovate with the brewing method. Meanwhile, N.J.-based switchel brand Cide Road teased a forthcoming sparkling variety called Spritzel for launch in May. For those seeking to get their servings of vinegar down as fast as possible, new shots from Kor (“Gut Check”) and Vitox each contain a daily serving of vinegar in a compact format. That’s the idea behind Suja’s new organic coconut vinegar-based drinks, available in flavors like Grapefruit Jalapeno and Ginger Turmeric, as well as BluePrint Organic’s reformulated Daily Apple Cider Vinegar line, which are made with cold-pressed juices. On the other end of the spectrum, Health-Ade unveiled a new flavor made with reishi mushroom and chocolate, offering adaptogenic function and a rich complexion with subtle sweetness.ĭrinking vinegars were also a notable category at Expo West, as brands sought to bring more consumers into the category with formulations aimed at being more palatable to the mainstream. Meanwhile, Wonder Drink’s new organic culinary-inspired SKUs - Thai Carrot, Strawberry Basil, and Honey Lavender - offered bold flavors but also a different texture and mouthfeel. Citrus fruits were particularly noteworthy as an ingredient this year: Oregon-based Humm Kombucha launched Hopped Grapefruit as its newest variety, while Better Booch showcased a new flavor called Citrus Sunshine, which, along with fellow debutant Cherry Wheat, will be available soon in 16 oz. ![]() Kombucha debuted two new brews: a Habanero Mango seasonal variety, and a new core flavor, Mint Lemonade. ![]() Instead, the brewers showcasing their products at Expo West proved that kombucha remains one of the most dynamic and distinctive categories in beverage today, offering a wide variety of flavor profiles, ingredient combinations and production techniques.įresh from closing another year of robust growth, Brew Dr. The BevNET editorial team was on the ground in force to cover the latest trends, products, brands, formats and categories that emerged from Expo West 2017.įor a beverage with over a century of tradition behind it, one might think that kombucha may have settled into a degree of predictability. From fresh takes on familiar favorites to disruptive innovations with the potential to create entirely new categories, the annual Expo is where industry professionals get their first glimpse of the products that will fuel the conversation for the next 12 months and beyond. ![]() Every March, natural product companies from across the United States converge at the Anaheim Convention Center in Anaheim, Calif., for Natural Products Expo West, one of the food and beverage industry’s biggest trade shows. ![]()
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